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INGRID (Skarstad) WILLIAMS
Ingrid Williams is a seasoned communications professional in the nonprofit sector with an eclectic background in the arts, marketing, and beyond. Her adventures have led to national and international photography, design, and public relations work. Always one to be fueled by a sense of purpose, she has become a creative resource for nonprofits
SKILLS
WRITING
● Ghostwriting (esp. by transcript and interviews)
● Business Writing
● Editing
● Synthesis (utilizing source material to create comprehensive content: e.g., study notes, articles, press releases, etc.)
● Transcription
COMMUNICATIONS
● Executive-Level Collaboration
● Public Relations
● Crisis Management
● Conflict Resolution
● Strategic Planning
● Stakeholder Reporting
● Marketing/Advertising
● Graphic Design
● Photography
TECHNOLOGY
● Adobe Creative Suite
● Microsoft Office Suite
● Data Systems (variety)
● Web Platforms (variety: content, membership, and ecommerce)
● Technology Integrations and Migrations (variety)
EXPERIENCE
Editing, proofreading, book formatting (print and eBook), ghostwriting (nonfiction books, magazine articles, scripts, workbooks), contract writer for Guideposts.
Ghostwriting for executives, guest speakers, and college instructors. Writing to include magazine articles, books, newsletters, email campaigns, marketing copy, products, and event collateral.
Developed and taught curriculum for Business Writing I and II and Research Writing (MLA style).
Photography, writing, and graphic design for outbound communication (digital/print), content management (Drupal), newsletters, event collateral, public relations, and ads.
Writing; Graphic Design; Photography; Social Media; Website (WordPress platform); E-newsletters.
Executive C-Suite: strategic planning, outcomes, measurement, reporting, resource auditing, stakeholder strategy, corporate communication, budgeting, supervision, organizational restructuring, business process mapping, and extensive HR training.
Spokesperson: media, public relations, crisis, sensitive issues, and national teams.
Brand Management: Create and monitor all outbound communication and marketing per brand guidelines—voice, audience, design, etc.
PR and Media Relations: Manage local, national, media; White House on two occasions; handler for VIP keynotes (such as Katie Couric, Olympian Dominique Dawes); point person for sensitive issues.
Communication and IT: Manage outbound communication for web, print, media, social media, and multimedia; web integrations with eCommerce, internal data, platform migrations; Create organizational and process efficiencies; facilitate internal and external cross-departmental needs and stakeholder communication; collaborate on fund development and grant writing.
National Resource: Served on many national think-tank type groups for nonprofits and Girl Scouts—especially crisis communications, social media, sensitive issues, and technology; guest blogger for Girl Scouts of the USA; collaborated with White House staff and GSUSA Public Relations.
Marketing collateral (nationwide sales staff), website design and maintenance, product photography, created award-winning product labels (flexography; award for what the industry said “couldn’t be done” with color), CEO attributed company growth to my efforts (at least 27% annually).
Multimedia, graphic design, photography, writing (internal and external, feature stories), stage design.
Database creation and management, graphic design and writing for print, visual displays.
Consulting: communication strategy, marketing, business writing, photography, data integration.
Photography: magazines, CD art, products, instructor, live events (weddings, awards, concerts, etc).
Writing: ghostwriting, business writing, ad copy, online content, editing, study notes, transcription, proofreading, creating collateral arrays to include all writing needs for a product or project.
Graphic Design: print, web, multimedia, logos, product label, social media, communication arrays.
Music: performance, recording, writing/arranging, teaching.
